If you ask founders in the UK where they see opportunity in terms of growth, it’s likely that a significant number will say that entering the US market is a key milestone. Making this move provides a game-changing opportunity for growth, but it isn’t always easy. Expanding to the US comes with a lot of barriers just the intense competition and complex compliance laws that you must get your head around are enough to put many people off. So how do you know if it’s the right choice for your business?
We recently spoke to a number of our portfolio CEOs and NEDs to ask them this very same question. With their insights and our own experience, we have tried to break down why you should consider expanding your business to the US, different US market benefits, as well as when you may want to delay this move.